How much does a website cost in 2026? Packages, installments and what's included

The short answer: a simple website in 2026 costs roughly €150 to €600, and a business website with a few subpages €500 to €1,500. Agency prices usually start at €1,500. On top of that you pay for a domain and hosting every year, and with some platforms a monthly subscription.

In this guide I explain what the price is made of, what should be included, which costs come after launch and how paying in installments works. At the end you'll find my own prices, public and without small print.

Website prices by type of site

The prices in the table are estimates. I put them together from the public price lists of Croatian freelancers and agencies that I reviewed in October 2026.

I don't build online shops, so this guide doesn't cover them.

What's the difference between a landing page and a business website?

A landing page is one longer page that clearly says who you are, what you do and how to contact you. It's the simplest kind of website and is often enough for a small business that is just starting out: a hair salon, an electrician, a photographer or a holiday apartment.

A business website has several subpages (services, about, references, contact), often with a blog or a second language. It makes sense when you want people to find you on Google for several different services.

Why do prices vary so much?

Two websites that look similar at first glance can cost €300 and €3,000. The difference almost always comes down to these five things.

1. Number of pages and sections

Every subpage means more design, text, mobile adjustments and testing. A landing page with six sections and a website with ten subpages are not the same job.

2. Custom design or a template

A ready-made template is cheaper, but your site then looks like hundreds of others. A custom design is built around what the visitor should do: call you, book an appointment or send an inquiry.

3. Who writes the texts and provides the photos

If you have finished texts and good photos, the build is faster and cheaper. If they have to be written from scratch or photographed, that's extra work, and some charge for it separately.

4. Features

A blog, a second language, a booking form, user logins or connections to other tools all raise the price. Ask what each feature costs separately, so you know what you're paying for.

5. How it's built: code, Webflow, WordPress or Wix

• A coded website: the fastest and easiest for Google, with no monthly platform subscription. For bigger changes you need a developer.
• Webflow: you edit texts and images yourself, without a developer, but Webflow has its own monthly hosting subscription.
• WordPress: very widespread and flexible, but it needs regular plugin updates and security patches.
• Wix and similar tools: you can build the site yourself, but it stays on the platform and you pay for it every month for as long as it exists.

What should be included in the price

When you compare offers, check that all of this is included. If it isn't, the real price is higher than the quoted one.

• Mobile-friendly design. Most visitors come from their phones.
• A contact form and a clear call to action, such as a WhatsApp or call button.
• Basic SEO: page titles and descriptions, a sitemap for Google, fast loading.
• An SSL certificate (the padlock in the browser). It's free today and shouldn't be charged extra.
• Changes during the build. Ask how many rounds of changes are included.
• Handover of all access: the domain, hosting and website should be in your name.
• A short training session on how to change a text or an image yourself.

Costs after launch: domain, hosting and maintenance

You pay for the build once, but a website also has yearly costs. It's good to know them in advance.

Domain

The domain is your website's address, for example yourbusiness.com. The price of a .hr domain varies between registrars, from roughly €15 to €80 per year. A .com domain usually costs €10 to €20 per year. The domain should be in your name, not in the name of whoever builds the site.

Hosting

Hosting is where your website "lives". Classic hosting for a small website costs roughly €50 to €150 per year. For a simple coded website, hosting can even be free or cost a few euros a month, depending on the provider and traffic.

With Webflow, hosting is part of the subscription: the basic plan with your own domain costs $15 per month billed yearly (price in October 2026). The free Webflow plan doesn't allow your own domain.

Maintenance

Agencies often offer maintenance packages of €50 to €150 per month. For a small website that rarely changes, that's often unnecessary. I don't offer maintenance: I hand over the website so that you can change texts and images yourself, and we agree on a fixed price for bigger changes before I start.

Example: what a website costs in its first year

Most misunderstandings happen when people look only at the build price. Here is the total first-year cost of the same website built in two different ways.

Example: business website in code

Example

Build (Business package)	€690
Domain (.hr), per year	€30
Hosting, per year	€60

about €780 in the first year

An illustrative example with assumed domain and hosting prices. From the second year you only pay for the domain and hosting, about €90 a year.

Example: the same website in Webflow

Example

Build (Business package)	€690
Domain (.hr), per year	€30
Webflow subscription ($15 per month), per year	about €160

about €880 in the first year

An illustrative example. The Webflow subscription is roughly converted from US dollars; the actual amount depends on the exchange rate and tax. In return, you edit texts and images yourself without a developer.

Neither option is "right" for everyone. If you rarely change your website, code is cheaper. If you often add news, photos or offers yourself, Webflow saves you time.

How paying in installments works

Paying the full amount up front is a risk for you. That's why with me you pay in three installments, tied to the progress of the work:

1. A short call and a draft within 48 hours. Free. You see what your website will look like before you pay anything.
2. 33% to start the build.
3. 33% when you approve the design.
4. 34% when the website goes live.

On top of that there's a deadline guarantee: if I'm late, you don't pay the last installment, and you still get the finished website. The timeline starts once I've received all the content (texts, images, logo).

My prices (valid from October 16, 2026)

Add-ons: blog +€150, second language +€120, advanced SEO +€100, booking form +€90. A website with up to 10 subpages starts at €990.

Prices don't include the domain and hosting. The domain, hosting and all access are in your name, and I hand over the code or the Webflow project in full.

Work out the exact price for your combination in the calculator on the home page. In 30 seconds you'll see the price, the timeline and the amount per installment.

What makes sense when

• Free tools (Wix, Google Sites and similar) are fine for testing an idea. Without your own domain and with the platform's ads, they don't look professional to clients.
• Doing it yourself on a paid tool: a low price at the start, but the subscription lasts as long as the website exists (for example, Wix Light costs $17 a month billed yearly), and the time you put in is also a cost.
• A freelancer: custom design, you talk directly to the person doing the work, and the price is usually lower than an agency's.
• An agency: makes sense for large projects that need a whole team, such as a designer, a developer, a copywriter and a project manager.

If you're not sure whether you need a new website or just a fix for your current one, send me the link for a free video review. I'll record what on your site is costing you inquiries and what I would fix, with no obligation.

Frequently asked questions about website prices

Can a website cost €100?

It can, but then it's usually a ready-made template with your text, without customization and without basic SEO. Check exactly what's included and whose name the domain is in.

Do you pay for the build once or every month?

You pay for the build once. Every year you pay for the domain and hosting, and with platforms such as Webflow or Wix a monthly subscription.

Is it cheaper to build a website yourself?

In money, often yes; in time, rarely. If you have the time and want to learn, a tool like Wix is a good start. If you want the website to bring in inquiries, it pays to hire someone who does this every day.

How long does it take?

A landing page takes one to two weeks, and a business website two weeks to a month. With me, the timeline depends on how the site is built, and the Start and Business packages come with a deadline guarantee.

Who owns the website after it's built?

It should be you. With me, the domain, hosting and all access are in your name. If you ever decide to work with someone else, you simply hand everything over.