Scorpio Art: from a hidden template to a site that sells services

Tanja Batanjski has 14 years of experience in design. She does branding, visual identities and graphic design at a level any agency would be happy with. Unfortunately, her website didn't show any of that.

This is the story of how we turned a site nobody could find into one that presents a studio and invites people to work with it.

Where we started: beautiful, but invisible

The old site was built on a free Framer template at scorpioart.framer.website. At first glance it looked tidy. But when I looked at it the way a potential client would, and then the way Google does, serious problems showed up.

Why "noindex" was the biggest problem

"Noindex" is a small setting that tells Google: don't show this page in search results. It meant nobody could find Tanja through Google, not even by typing her name or the studio's name. All the effort put into the design had no chance of reaching new people.

What I did

1. A new message: a studio, not a person looking for a job

The most important change wasn't visual, it was the message. The old site said "I'm looking for a job". The new one says "this is a studio that gives your brand an identity". The homepage now opens with a video intro and the slogan "Vision becoming identity", with a "Work with us" button.

2. Four clear services

Visitors see what the studio offers within seconds:

• Brand strategy: vision, values and brand positioning
• Digital assets: visual identity and online presence
• Graphic design: visuals that tell the brand's story
• Web design: functional websites with a luxury aesthetic

3. A portfolio gallery and a path to inquiry

The work is shown in the "Elegance" gallery, and the whole page leads to one goal: the "Start Your Project" form. The form is short (first name, last name and email), because every extra field means fewer people fill it in.

4. Own domain and analytics

The site moved to scorpio-art.com and is connected to Google Tag Manager, so Tanja can see how many people visit and where they come from. About and Blog pages were added too.

5. Webflow, so Tanja can edit it herself

I built the site in Webflow, so Tanja changes text, adds work and writes blog posts herself, without a developer.

What this project shows about my work

• I look at a website through the eyes of the client and of Google. Beautiful design is worth nothing if the site is hidden or sends the wrong message.
• I change the message, not just the colors. The biggest difference between the old and new site isn't how it looks, but what it says.
• I hand over a site the client can maintain. No need to call me for every small change.

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Your website should sell your services, not be a hidden CV. I turn websites nobody sees into tools that bring clients.